Internal Social Kit

Social content system for LMNTS campaigns.

This page is a coded reference for the team. It defines visual directions, content pillars and template logic for Instagram, LinkedIn and YouTube.

Templates

Work that builds trust.
Instagram Carousel · 1080x1350

Case study carousel

  • Black/carbon background, amber rule, logo bottom right
  • Photo/video still on slides 2-5
  • CTA: Book a call
Behind the build.
Instagram Story · 1080x1920

Behind the scenes

  • Vertical video area full bleed
  • Small logo, minimal text
  • CTA: See the project
Construction progress: week 12
Reel Cover · 1080x1920

Reel cover

  • High contrast title
  • Warm light accent
  • CTA: Watch the update
What your project video needs before the camera turns on.
LinkedIn Carousel · 1080x1350

B2B education

  • Editorial spacing
  • Short insights per slide
  • CTA: Request a production plan
Showreel / Case Study
YouTube Thumbnail · 1280x720

YouTube thumbnail

  • Still frame plus serif headline
  • Logo visible at small size
  • CTA: Watch full case
From site visit to sales asset.
Case Study Post · 4:5

Case study post

  • Business goal first
  • Deliverables second
  • CTA: Request similar project
Service spotlight: video podcast production.
Service Spotlight · 1:1 / 4:5

Service spotlight

  • Service name as headline
  • 3 bullet benefits
  • CTA: Start your project
Before: unclear. After: credible.
Before / After · Carousel

Before / After

  • Use with brand refresh, content systems or construction updates
  • Keep copy direct
  • CTA: Improve your content
Ready to frame what matters?
CTA Post · 1:1

Conversion post

  • Minimal copy
  • Amber button cue
  • CTA: Book a call

Editorial Strategy

Work / Portfolio

  • Objective: prove quality and range
  • Content: stills, clips, case cards
  • Example: “How this video supports sales”
  • CTA: See Work

Behind the Scenes

  • Objective: build trust in the process
  • Content: set moments, gear, direction
  • Example: “What we capture before the interview”
  • CTA: Book a Call

Business Education

  • Objective: show strategy before camera
  • Content: short lessons, carousels
  • Example: “3 videos every developer needs”
  • CTA: Request a Plan

Construction & Real Estate

  • Objective: own a valuable B2B niche
  • Content: progress, reporting, investor value
  • Example: “Documenting week 12 of a build”
  • CTA: Request Construction Plan

Problems / Solutions

  • Objective: convert pain into demand
  • Content: before/after, audit posts
  • Example: “Your event ended. Now what?”
  • CTA: WhatsApp us

Founder Authority

  • Objective: build Christian and Diana as trust signals
  • Content: POV, process, lessons
  • Example: “Cinema plus marketing is not decoration”
  • CTA: Connect on LinkedIn

Offers / Conversion

  • Objective: move followers into leads
  • Content: packages, availability, reminders
  • Example: “Monthly Visual Partner openings”
  • CTA: Start your project